Analysing the situation and choosing the right course of action
Brand diagnosis/audit
Market, competition and publics research
Semiotic analysis
(Re)positioning & brand platform
Brand architecture
Marketing/communication strategy
Manifesto / Charter of messages
Brand monitoring
Standing out from the crowd
Naming
Signature
Logo, visual identity
Graphic charter
Brand guidelines
Brand language
Engaging your target audience
Brand campaigns
Digital marketing
Networks and influencer relations
Media relations
Media planning and production
Events
Environment design
Motivating the team and planning the future
Raising awareness, taking ownership, internal training
Creative seminars and workshops
Service and innovation design
Learning expedition
Organisation