Stokke

Mission

Winning over the hearts of new millennial families

Look Further is the communication, PR and influence agency of Stokke in France since 2016. Our challenge : turn this Norwegian heritage brand into the benchmark brand for children's furniture and equipment, in a rapidly evolving market (new lifestyles/buying habits, competitors and prescribers) with an ever-changing target customer base of future parents:
• Assert the Stokke brands' added value: design in the best interests of the child, to strengthen the bond between parents and children
• Stake out an uncompromising, premium positioning
• Connect the Stokke brand to new young millennial families

Concrètement

• Communication/marketing strategy
• Media planning
• Influencer relations
• Media relations
• Events
• Social media management
• International coordination
• Performance measurement