Helping a cult soft toy brand gain a foothold in the French market
Look Further is the PR and Influence agency of Steiff in France since 2018. Our challenge: raise brand awareness and promote on the French market the savoir-faire of Steiff, a cuddly toy manufacturer since 1880 and a veritable institution in Germany. Help children rediscover and fall in love with the realistic, premium cuddly toys. Bring the Steiff brand to life for children in a fun, authentic and contemporary way. Assert the brand's added value: artistic craftsmanship, luxury materials and finishing touches, the beauty and realism of the animal models, cuddly toys designed to last.
• Communication/marketing strategy
• Media planning
• Influencer relations
• Media relations
• Performance measurement