Enjeux Dirigeants


Asserting brand value in an exclusive BtoB market

The reputation of the executive outplacement & coaching firm Enjeux Dirigeants has radiated well beyond the Parisian golden triangle for almost two decades. And for good reason, which it was high time to reassert within the closed world of senior executives. A mission carried out in close collaboration with the firm's eight partners.


• Analysis
• Brand identity and positioning
• Naming
• Signature
• Manifesto
• Visual language and identity
• Graphic charter