You must have seen a Tripp Trapp, right? Perhaps a few years ago you were even the happy user of this instantly recognisable high chair that evolves over time, seating the child directly at the table in the heart of the family! Behind this emblematic piece of Scandinavian design lies Stokke, a Norwegian heritage brand of furniture and equipment for young children.
Since 2016, Look Further has been the agency in charge of communication strategy, PR and influence for Stokke in France. Each of its products (high chairs, cribs, pushchairs, etc.) is carefully designed to encourage parent-child bonding in keeping with the brand's vision: Designed To Be Close and in the best possible interests of the little person discovering the world. We find that the vision of Stokke is fundamentally differentiating in the early childhood market. The child's point of view determines the product's ergonomics, design and materials.
Stokke's visions is fundamentally differentiating in the early childhood market. The child's point of view determines the product's ergonomics, design and materials.
Xplory, the emblematic Stokke pushchair, places the child up high. Why? During the first few months, facing backwards, to keep the child as close as possible to the parent accompanying them and enable them to see and understand the world around them through the eyes of their parent. There's a dog coming, should I be scared? If the baby can see their parent and see they are relaxed, they will feel reassured and safe. If they don't have this information, the baby is alone faced with the unknown. As the baby grows, they can be turned around to face the world, and now their elevated position helps them communicate with others: the young child is seen and taken into account, they can integrate the world of adults, where everything is designed for big people. As an added bonus, the child is also less exposed to car exhausts.
Of course, this pushchair will never be the lightest, the most foldable or the most compact for the parent - it's technically impossible. But you can bet that if babies could choose, they wouldn't put these criteria at the top of the list
Our mission will be to promote and bring to life this very Scandinavian vision of the place of the child and the role of design, and to demonstrate the validity and logic of this vision. At the end of the day, a premium brand is probably a brand that first and foremost knows better than any other how to understand and anticipate the needs of its end users. In this case, children aged 0-5!