We don’t use dry cleaning services as often as we should. One statistic proving this among many is the fact that only 5% of French people clean their duvets at least once a year, whereas everyone should in fact do it twice a year at least! For a long time, this wasn’t wholly the customer’s fault: most people are just not aware of the need, and the dry cleaning industry suffers from a less than flattering image after decades of using perchloroethylene which is harmful to the environment and human health, all of which has not been helped by a patchy service quality across the industry.

With a solid network of 60 stores, Sequoia Pressing is looking to win back previously disappointed customers and to convince the public of the art of textile cleaning and care, in the hope that those who don’t usually use their services will be tempted to try them out. It is therefore working with Look Further and collaborating with a selection of media and influencers with highly active followers, some of which you can discover below:

Here is the map of Sequoia dry cleaners in Paris and elsewhere. So, no more excuses for not having your duvets, curtains and rugs cleaned at least twice a year, and there’s no reason to leave your gorgeous champagne-stained cocktail dresses in the back of the closet either!