When it comes to influencer relations, identifying the right individuals, i.e. those best suited to your brand identity and objectives in terms of visibility or transformation, is of course key. It's the most important factor, requiring a real sense of strategy, the right tools, a certain flair and a good network. It is, however, only the first step.

We don't believe that one-shot, purely opportunistic brand-influencer partnerships are effective in the medium and long term. Ok so we may have had some misgivings at first, but experience has convinced us that the real challenge for brands now lies in harnessing the sincerity and lasting power of the relationships they manage to forge with carefully selected new influencers such as bloggers, Instagrammers and, first and foremost, influential designers and inspiring entrepreneurs. We have been experimenting every day for three years now and are fully committed to this new area of expertise, influencer relations, since Stokke chose Look Further as their communication agency in France.

The real challenge for brands now lies in harnessing the sincerity and lasting power of the relationships they manage to forge with carefully selected new influencers

Influencer relations are based on real human relationships, regular and meaningful get-togethers, time spent understanding the unique characteristics of each player and working together to come up with new, authentic and respectful ways of attracting consumers to offer them quality content and experiences; this is not a sector that can ever be automated.

Among the dozens of successful collaborations we could cite, we would like to take this opportunity to thank the fashion blogger @Alex Closet for so intensely and sincerely supporting the Stokke brand, which enabled us to make the beautiful film about the arrival of a baby in the life of a young couple (see above / design and production with the talented team at Newwestern Films).