We have long thought that customer relations often unjustly play second fiddle to the ‘brand experience’, whereas in fact they play an essential role. Hence our absolute conviction in working with the most remarkable relationship management platform for the last few weeks. Plus it’s made in France. It already works with Meetic, Michel & Augustin and Petit Bateau and has just picked up all the best tenders of the year, with the likes of Fnac, Darty and Galeries Lafayette. Such dynamic growth makes it all the more important for Easiware, soon to celebrate its 10th anniversary, to work on its brand identity: moving towards a new stage in its development, that of maturity and international development, and expressing its differentiating characteristics and the quality of its services, its team and its vision.
The reign of authoritarian, all-powerful brands is over. The future belongs to brands which nurture genuine relationships on equal terms with their target audience. Those that touch people’s hearts and bring a little soul into everyday life, making all the difference. Those that offer an unfailing and memorable customer experience. In a cost centre context, customer relations have become a recognised strategic investment on a company level. They play a major role in reputation and branding, and act as a real growth driver. It is on this premise that Easiware supports its customers.
Does this analysis strike a chord? If so, we’ll happily put you in contact with the management team of Easiware. On our side, after establishing how to position the brand, we are now finalising its new visual identity with Fred Fenouil, the Creative Director for the project. Check in a few weeks from now to discover their new universe!
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