What makes a successful influencer event?

Based on recent experience, here are the seven factors that we think combined make for a successful influencer event:
• The number of influencers present compared to the number of influencers expected,
• How long they stay at the event,
• The sincerity of their presence, always greater if they are not just paid to show up ;-)
• Their active involvement, i.e. whether they really make the most of the experiences on offer,
• A warm, authentic atmosphere,
• The recurrent presence of guests at events you organise,
• The force and quality of coverage of the event, and
• The most difficult to measure of all, the impression left on the heart of each guest.

So what about the latest influencer event organised by Look Further? Needless to say we all considered it a great success ;)

Stokke, in collaboration with Les Louves, a webzine for new and future mothers, and in keeping with its brand image, invited parents and children to a lovely day of parent-child bonding workshops through yoga, dance, music and baby massage at Un Air de Famille, one of the rare special places dedicated to families in Paris.

Lots of happy guests, smiley faces and scones, all in a cosy Scandinavian atmosphere strewn with Stokke products.… here are a few photos: