Developing and bringing to life the unique characteristics of the brand, while enhancing its visibility and desirability: this is the aim of the media collaborations we design and implement for the premium brands our communication agency Look Further works for, such as Stokke and Steiff.
We focus on high-affinity digital media, attracting young families with significant purchasing power. We design meaningful collaborations for both the media and the brand, often bringing together influencers, creators, designers, business leaders and bloggers to reinforce the campaign's impact. We are lucky enough to be able to work closely with some great people in top-level new media teams, as well as with the old-school media, especially those that have embraced digital technology.
Here are some of our most recent collaborations:
A 'The Good Dads' section in the lifestyle and design magazine The Good Life to highlight inspiring young dads who are Stokke product fans.
Several series of articles on parent-child bonding produced by this great webzine for new and future mothers, Les Louves, in collaboration with Stokke, psychomotor experts and bloggers.