The Good Influence engages a brand's audiences in a fair and highly effective way over time. Thinking, building and animating a coherent ecosystem to implement it, is Look Further's job. Our client, the Scandinavian design brand for toddlers Stokke, has been entrusting us with this mission for over 3 years.
This Sunday, November 24, 2019, thanks to the "Express yourself" event, the Stokke brand has become a little more popular with new generation families :
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a brand experience designed to bring the benefits of child-parent connection to life - a vision so dear and specific to Stokke > and clearly not a sterile product presentation.
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a friendly moment to strengthen the ties between Stokke's partners (instagramers/bloggers, journalists, entrepreneurs, artists,...) and our teams > real relationships, with the family.
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an involvement of our influential partners in the realization of this day, creative speakers, photographer, draftsman > to converge and multiply the influence of the event.
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an original and ultra-quality programme, to give guests a privileged moment with their children while avoiding crowds/stress > THE real luxury in Paris!
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a long-term partnership with the reference media MilK Magazine, committed to this deep generational movement towards more child-friendly parenting > immediate public affinity.
- a beautiful family-friendly hotel/ living space (inaugurated the day before!) and permanently equipped in Stokke: Le Grand Quartier (Canal Saint Martin district) > in tune with the invited public and therefore very eager to welcome the young, radiant families of our community.
A coherent project, well managed thanks to the contribution and trust of all stakeholders. Merci :)
A great project for our client Stokke, who benefited from a qualitative cumulated audience of over 1.2 million on IG only that day.
Good influence in action... for the greatest happiness of toddlers. Check out "Express yourself", all pics by talented Valerio Geraci :
